
15. Now About that Branding…
I like to plan and I like to be prepared. When I don’t know how to do something myself, I like to try and find an expert that can help me. In my career I have spent a lot of time working with brands and I knew building my brand was important to me. I wanted to start early and on the right foot, so when the time came, I would be in a good place to promote myself and my book.
I went back to Reedsy and searched their market place for people that could help with author branding. I found a professional who had a lot of great reviews and decided to work with her. As part of her package she would review what you had posted already and give suggestions on what could be improved. I had to explain that I didn’t have anything, no website, no social media account. I was looking for help getting started.
This was a new experience for her, as she was usually helping clean up other people’s accounts, and hadn’t really been presented with creating a plan from scratch before. Thankfully she thought it was a good opportunity and put together a great packet of information for me, including what kind of content I should consider and what kinds of accounts I should set up. She even gave me great references that helped me get started. I was very happy I invested in this help, because it gave me another roadmap to follow (you know how I love roadmaps!) in getting my brand set up.
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